Coca Cola Social Media Policy 2019

Coca cola is o ne such brand that has managed to navigate its way through this age of social media enlightenment within fmcg.

Coca cola social media policy 2019. We recognize the vital importance of participating in these online conversations and are. Online social media principles 12 2 09 online social media principles. We will take this time to reassess our advertising standards and. Coca cola guides employees for both individual participation as well as participation on behalf of the company.

The policy lays out clear guidelines for three distinct groups of people. The values of the coca cola company within the online community company and agency associates and company online spokespeople. I believe that coca cola has a really great social media policy. The coca cola company and its affiliates also collectively referred to as.

Your social media account provider and you understand that the use of the information we share will be governed by the social media site s privacy policy. Coca cola doesn t have its own stores so its social media marketing strategy isn t focused on driving people to its shops or to an e commerce platform instead its all about maintaining brand image and raising awareness of its ad campaigns compared to other brands the level of engagement is very low it generally attracts a few thousand likes and around couple of 100 comments. Coca cola will suspend paid advertising on social media platforms for at least 30 days ceo james quincey announced friday. Coca cola coca cola s social media principles are guided by their shared values and outline how these values should be demonstrated in the online social media space.

Row over momentum use of coca cola. Introduction every day people discuss debate and embrace the coca cola company and our brands in thousands of online conversations. Coca cola s social media policy highlights are below. As social media has evolved and matured consumers thirst and expectation for original authentic content have increased exponentially and the world s biggest brands are no t excused.

Coca cola a major force in global advertising announced friday jun 26 it would suspend ads on social media for at least 30 days as platforms face a reckoning over how they deal.