Coca Cola Social Media Policy For Employees

Coca cola coca cola s social media principles are guided by their shared values and outline how these values should be demonstrated in the online social media space. Overall the social media policy for coca cola seems to cover all of the company s bases from personal to professional communication by employees. This type of management style seems to be effective in allowing employees the ability to be themselves while still maintaining expectations and company guidelines.

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Their 5 core social media values are transparency protection respect responsibility and utilization.

Coca cola social media policy for employees. Tccc has a history of aligning its commercial practices with our sustainability goals our business goals and our values. The purpose of this act was and still is to facilitate employees involvement in social media on behalf of the company in a simple and understandable way. The policy lays out clear guidelines for three distinct groups of people. I believe that coca cola has a really great social media policy.

Introduction every day people discuss debate and embrace the coca cola company and our brands in thousands of online conversations. Our responsible marketing policy clearly states that we will respect the role of parents. We recognize the vital importance of participating in these online conversations and are. Coca cola guides employees for both individual participation as well as participation on behalf of the company.

The values of the coca cola company within the online community company and agency associates and company online spokespeople. The coca cola company tccc is committed to the responsible marketing of our products. Online social media principles 12 2 09 online social media principles. Coca cola s online social media principles effectively convey the organization s vision and strategy surrounding social media use for business purposes.

Coca cola s social media policy highlights are below. With over 130 000 associates and over 700 000 system employees world wide coca cola has launched innovative policy principles for employees to participate in social networks.