Coca Cola Social Media Policy Pdf

The policy lays out clear guidelines for three distinct groups of people.

Coca cola social media policy pdf. Coca cola recognizes the vital importance of participating in these online conversations and are committed to ensuring that they participate in online social media the right way. Coca cola one of the most recognizable brands in the world understands the importance of managing relationships with their fans and consumers particularly on social media. Every day people discuss debate and embrace the coca cola company and their brands in thousands of online conversations. Introduction every day people discuss debate and embrace the coca cola company and our brands in thousands of online conversations.

Tccc has a history of aligning its commercial practices with our sustainability goals our business goals and our values. The company embraces the fact that consumers have thousands of conversations surrounding coca cola each day and has laid out a social media policy with a detailed set of online. The coca cola company offers full transparency about diversity and inclusion corporate governance and more. I believe that coca cola has a really great social media policy.

Coca cola guides employees for both individual participation as well as participation on behalf of the company. Coca cola coca cola s social media principles are guided by their shared values and outline how these values should be demonstrated in the online social media space. Online social media principles 12 2 09 online social media principles. The coca cola hbcpremium spirits responsible marketing policy is intended to provide clear and consistent guidance to all employees about our standards for responsible marketing advertising and promotion of the premium spirits products the company distributes and sells onbehalf of its business.

The values of the coca cola company within the online community company and agency associates and company online spokespeople. For example if you register on the sites using a social media account we may post a generic registration message on your social media profile and if you click a social media like button on a site while logged in to your social media account your actions will be transmitted to the applicable social media provider and may be available on your social media profile. As coca cola introduce their social media policy. We recognize the vital importance of participating in these online conversations and are.

Coca cola s social media policy highlights are below.