Coca Cola Social Media Policy

Introduction every day people discuss debate and embrace the coca cola company and our brands in thousands of online conversations.

Coca cola social media policy. Tccc has a history of aligning its commercial practices with our sustainability goals our business goals and our values. Publicising your social media policy makes some clear statements about your company. Here are the best parts about coke s new policy. Coca cola recently released a new social media policy outlining their online social media principles.

Coca cola coca cola s social media principles are guided by their shared values and outline how these values should be demonstrated in the online social media space. Now we want to share with you coca cola s new social media policy. We recently covered pepsi and their decision to invest 20 million dollar in a social programme instead of super bowl advertising. First an interview with adam brown head of social media at coca cola.

Coca cola s new social media policy. I believe that coca cola has a really great social media policy. For example if you register on the sites using a social media account we may post a generic registration message on your social media profile and if you click a social media like button on a site while logged in to your social media account your actions will be transmitted to the applicable social media provider and may be available on your social media profile. The company embraces the fact that consumers have thousands of conversations surrounding coca cola each day and has laid out a social media policy with a detailed set of online.

Coca cola s social media policy highlights are below. Coca cola one of the most recognizable brands in the world understands the importance of managing relationships with their fans and consumers particularly on social media. Here are a few key points i chose. Our responsible marketing policy clearly states that we will respect the role of parents.

The coca cola company tccc is committed to the responsible marketing of our products. Coca cola released a new social media policy that s short and to the point offering common sense guidelines for its employees. The values of the coca cola company within the online community company and agency associates. We recognize the vital importance of participating in these online conversations and are.

Online social media principles 12 2 09 online social media principles. Coca cola guides employees for both individual participation as well as participation on behalf of the company. The policy lays out clear guidelines for three distinct groups of people. It s a great policy for a large organisation for a number of reasons.