Coffee Achievers Bowie

Taylor august 22 2006.

Coffee achievers bowie. David bowie and kurt vonnegut invited you to join the coffee achievers club in 1983 in 1983 the national coffee association nca invited you to join the the coffee achievers a band of high quality successful people who through the power of coffee had percolated to the very top of society. In response to twenty years of declining coffee consumption the association launched a 20 million join the coffee achievers advertising campaign on september 11 1983. Appearing in this ad. Yes that was david bowie and cicely tyson and kurt vonnegut.

Coffee has been an essential tool of almost all the greatest modern writers and certainly of the most prolific ones. It also features a let s dance era david bowie cicely tyson and the elo song hold on tight to your. Jane curtain or david fucking bowie knew that footage of them was being used to promote coffee but it looks like ann and nancy wilson of heart were enthusiastically on board. To david bowie a cup of coffee is merely a sedative at this point kenny anderson kurt vo.

I guess back in 1983 coffee drinking was at a all time low so the national coffee association filmed a series of commercials to show people that sports music and television celebrities were drinking it by the bucketful and were also known as the coffee achievers and that you were the new coffee generation. The java cup can actually make you an achiever much like david bowie in the old and hilarious coffee achievers tv campaign. Needless to say though coffee is actually not good for you. Looking back at the coffee achievers.

Look for it on youtube. 1984 ad includes david bowie rock stars sport stage cicely tyson ann nancy wilson hea. David bowie jay leno in 1985. Check out the ads below don t blink or you ll miss david bowie.

Aimed at the 18 to 34 age group the television commercials featured ken anderson david bowie jane curtin joe jackson. You are the new coffee generation. Writers are the original coffee achievers. In 1984 the national coffee association launched a campaign called the coffee achievers trying sell coffee as young and hip.

If you re not over 50 you probably never saw it.